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This web site hey.com.au had the following on the homepage, "For all your specialist electrical works." Our analyzers noticed that the website said " We have many years of experience in the electrical trades." The Website also said " We specialise in commercial and domestic electrical wiring installation in Geelong and can be engaged for specialist lighting design as well as the design and installation of smoke detectors, safety switches and home theatre components. House re-wires and house renovation works. Home automation and home theatre." The website's header had Geelong Electrician as the most important optimized keyword. It is followed by Geelong Electrical Service, Geelong Sparky, and Smoke Detectors which isn't as ranked as highly as Geelong Electrician. The next words hey.com.au used was Lighting. Home Theatre was included but could not be viewed by search crawlers.